On 26-28 June, Alliance.Global hosted a training on “Our PR: Effective work with Media and Direct Actions” for activists from key communities: drug users, sex workers, MSM and former prisoners of Odessa, Kherson, Kirovograd, Cherkasy and Vinnitsa regions.
A well-known media expert, speaker, copywriter, practitioner of advocacy and PR Svyatoslav Sheremet and a journalist, media expert and a human rights defender Olga Vesnyanka were by trainers of this event.
The purpose of the event is to familiarize of participants with the principles, modern methods and best practices of effective work with various mass media and their use in advocacy work; consider of the direct actions as a means of advocacy, considering their varieties and expediency in different cases.
Participants got knowledge and discussed topics:
1. Modern methods of effective work with different mass media as a tool for conducting successful advocacy, familiarization with the best practices of the such work.
2. Tools for achieve of a positive result in interaction with decision makers, including using mass media.
3. Direct actions: varieties (street acttions, flash mobs, etc.) and their expediency in different cases. Simulation of situations for the development of the most effective scenarios of the direct actions. Information drives and planning actions.
4. What is PR and why is it necessary? PR means.
5. How to overcome obstacles to cooperation with the media?
6. How to speak by synchronous?
7. The language of our texts: blogs, press anonses and press releases.
8. Presenting of the journalistic experience for discussion of topics regarding key groups.
For reference:
The work on strengthening and capacity building of vulnerable communities implemented by PO «ALLIANCE.GLOBAL» by direction «Social mobilization, strengthening of ties, cooperation and coordination» among vulnerable groups IDUs/OST, sex workers, MSM and former prisoners in 5 regions of Ukraine (Odessa, Kherson, Vinnytsia, Cherkasy, Kirovohrad), and funded by the CO “Network” Мережа ЛЖВ and the ICF “Alliance for Public health”.
The Regional Council of communities (RCC) is a consultative and advisory body that includes leaders and activists of the most vulnerable to HIV groups, which aims to significantly strengthen the capacity of communities through joint advocacy actions, including to increase access to medical and social services to vulnerable communities in the region.
